Elle Decor Design Walk

by ercol on October 18, 2013

Margaret Howell and ercol reissue 2As part of Tokyo Design Week, Elle Décor and Margaret Howell will be holding the Elle Décor Design Walk Event in the flagship Margaret Howell store in Jinnan to an invited audience on 27th October.  Our very own Chairman and grandson of ercol’s founder, Edward Tadros, will be flying out to Japan to talk at this event and to join our local distributor, Daniel, who will be showing ercol at the Ozone centre.

Edward will talk about ercol’s relationship with Maragaret Howell, how Margaret showed aMargaret Howell part black ercol butterfly chair few vintage pieces of ercol in her store in London and buoyed by the positive response to these encouraged ercol to reissue the butterfly chair and stacking chair from our back catalogue.  This was the seed that was to become the ercol Originals – a small but expanding collection of some of our favourite pieces from our back catalogue, lovingly reissued.  The chairs produced for Maragaret Howell all bear a special brand on the underside bearing the joint names.

Edward will be joined for the talk by Ms Kida, Chief Editor of Elle Décor Japan, who will talk about her view on the Margaret Howell lifestyle.


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