Puff & Flock are a recently formed group of avant garde textile designers. Their work integrates aspects of materials science, fine arts, academic research , storytelling and product design to create a strong statement for textiles. Their work is innovative and often witty and experimental as it seeks to expand the realm of what is possible through the use of textiles.
For the Interiors Show at the NEC Birmingham this January they have taken a number of ercol classics and given them a twist. Their website shows some of their thoughts in the run up to the show, whether it be adding decorative steel grate panels between the slats of a Windsor chair in Twirl, a butterfly chair rendered in the pattern of our E360 fabric, in Carbon Copy Chair, or a Cyclopes version of the Studio couch in the Character Couch.
Puff and Flock will be showing their ercol pieces as part of the Designersblock stand at Interiors 2010. Designersblock specialise in presenting innovative 
and exciting exhibitions that bring together the diverse work from different backgrounds and levels of experience, from students to established design companies. To date they have put on forty-five shows in ten countries, including 100% Design London & Tokyo, the London Design Festival and Milan Salone del Mobile. Last year ercol teamed up with Timorous Beasties for Designers Block at Interiors 2009, using a Timorous Beasties fabric to show a dramatic cityscape across the back of a sofa.
Interiors 2010 is open to the furniture trade from 24th – 27th January and takes place at the NEC Birmingham.
puff and flock work for Interiors 2010 with ercol: Character Couch by Elisabeth Buecher and Amelie Labarthe, Woven Light installation by Kathy Schicker, Carbon Copy chair by Jan Hendzel and Oscar Hunt of Hendzel & Hunt in collaboration with Melissa French & Jenny Leary, Twirl chair by Jenny Leary.
http://www.verydesignersblock.com/2009/2009/10/21/interiors-2010-preview/
